

Dave Kopp: What Makes Readers Turn the Page
Jun 10, 2025
Dave Kopp, a behind-the-scenes legend in Christian publishing, shares invaluable insights for nonfiction writers. He introduces his framework, The 5 P’s, which clarifies concepts and connects with readers. Kopp reflects on his emotional journey in publishing, the transformative power of personal storytelling, and the often-unrecognized role of editors. He emphasizes the deep connection between writers and readers, advocating for a reader-centered approach and the therapeutic nature of writing through loss and inspiration.
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Elephant Chase in Zambia
- Dave Kopp shares a story of being chased by an angry elephant in Zambia as a child.
- The elephant was protecting its calf, and the family had to keep reversing the vehicle for 15 minutes to escape.
Public Peer Review Helps Writing
- Display writing publicly for peer feedback to sharpen your work.
- Treat writing as a performance and constantly ask if every sentence works and holds the reader's interest.
Use the Five Ps Framework
- Use the Five Ps framework: premise, problem, promise, personal, and plan.
- Ensure your book has a clear big idea, addresses the reader’s problem, makes a compelling promise, shares your personal connection, and offers a plan to keep readers turning pages.