Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

EEC 409: How Senior Leaders Can Reignite Their Value , with Loren Greiff

Nov 25, 2025

Loren Greiff, an executive career coach and president of PortfolioRocket, shares valuable insights for executives over 40 navigating job searches. She redefines 'overqualified' as a misinterpretation of value and emphasizes the importance of relevance over experience. Loren reveals how to transform past accomplishments into compelling future narratives and discuss innovative networking strategies to uncover hidden roles. She also addresses age bias in leadership, offering practical steps to boost confidence and enhance personal branding in today's market.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

What “Overqualified” Really Signals

“Overqualified” masks decision-makers' fears about value, tech savviness, and flight risk.
Loren Greiff says prove adaptability and current impact to flip that narrative.

ADVICE

Ditch Dated Self-Labels

Avoid dated self-descriptors like “seasoned executive” because they signal irrelevance.
Loren Greiff recommends updating language to reflect present and future value.

ADVICE

Frame Past Work As Ongoing Impact

Translate past achievements into present and future impact by showing ongoing outcomes.
Quantify how past projects still deliver value and estimate aggregated current impact.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Many executives over 40 hear the word "overqualified" in job searches. What does that term really mean?
You've said that experience is no longer currency - relevance is! What strategies can senior executives use to package 20+ years of experience so it resonates in today's market?
Traditional networking only has a 2% success rate, and you have developed methods that are much more successful. What are your methods?
What role does age bias play in leadership opportunities, and how can executive coaches help their clients navigate that bias?
For leaders who feel invisible despite their accomplishments, what practical steps do you recommend to reignite confidence?

Loren Greiff

Loren Greiff is an executive career coach and strategist. She is the founder and president of PortfolioRocket, a career coaching business she started in 2020 to help executives over 40 advance their careers, overcome ageism, and land jobs faster while earning more. Loren has extensive experience working in executive search and corporate roles, and she focuses on helping clients develop actionable strategies for job search, interviewing, salary negotiation, and personal brand articulation.

She also hosts a podcast called Career Blast In A Half and is active as an executive board member for Fast Company. Her coaching emphasizes turning clients into opportunity magnets by mastering the hidden job market and overcoming limiting beliefs related to ageism and hiring biases.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC, to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching, a company that specializes in leadership development.