Jon MacDonald is the Founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, Verizon, and Intel. The Good helps brands understand their website visitors' clicks and movements and how to use that data effectively to convert more of them into buyers.

Before The Good, Jon was the Interactive Development Manager at XPLANE and the Founder and Interactive Director of JonnyMac Interactive. In addition to authoring Opting in to Optimization and Stop Marketing, Start Selling, Jon regularly contributes to publications, including Entrepreneur and Inc. He is also an active committee member in industry associations and peer groups such as the Entrepreneurs’ Organization (EO).

Are you an e-commerce brand struggling to increase online sales? How can you convert more website visitors into buyers?

Many e-commerce brands have great products or services but low sales because they lack a clear path to realizing their website's potential. Jon MacDonald, an expert in driving conversion rates, explains how brands can optimize their websites to increase revenue. When you have a lot of visitors to your e-commerce store, but they're not converting into buyers, Jon recommends having a professional help you understand and track the visitors' clicks and movements and how they're navigating your site. Once you know where and why people are dropping off in the sales funnel, you can improve your site's efficiency and use the existing traffic to increase conversion rates and drive sales.

In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Jon MacDonald, Founder and President of The Good, to discuss how to convert your site’s visitors into buyers. Jon explains why 98% of your website visitors don’t buy from you and why, tips for improving conversion rates without offering discounts, the importance of user testing, and how smaller brands can optimize their sites.