

Here's What's Gonna Change
Jun 3, 2025
Explore the overlooked strategy for lasting success shared by Warren Buffett and Jeff Bezos. Discover how identifying unchangeables can give you a competitive edge in unstable times. Learn to spot the foundational truths in your business and relationships that withstand change. Uncover timeless human needs that persist amidst shifting trends, and find clarity on aligning your personal purpose with your professional goals.
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Episode notes
Buffett's Snickers Candy Bar Story
- Warren Buffett illustrated lasting business success with the unchanged popularity of Snickers candy bars since 1962.
- This anecdote highlights focusing on what does not change to maintain stability in unstable times.
Focus on Unchangeables
- Focus on what will never change rather than trying to predict changes in your business environment.
- Building strategies around stable factors offers a competitive edge and long-term success.
Bezos on Lasting Business Strategy
- Jeff Bezos emphasizes asking what won't change in 10 years instead of what will change.
- Identifying permanent customer desires helps build enduring business strategies.