In 2021, after more than a decade, Pepsi Co and Quaker Oats announced their leading pancake brand, Aunt Jemima, would become Pearl Milling. In this episode we hear from sociologist and professor, Dr. James Bowie, and naming expert, Mark Speece, to get their opinion on the rebrand and the larger forces at play for renaming a brand based on a racist stereotype.
Dr. Bowie's research and writing: www.emblemetric.com
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Credits: Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, fact-checked by Jill Jefferies, co-written by Pamela Henman, art work by Rachel Jackson, and edited by Matt Owen