Financial Education is Broken — Here’s the Real Curriculum (Part 2)

Storytelling isn’t just a tool—it’s the experience itself, and the way a brand tells its story can determine how deeply it resonates and how long it stays in someone’s mind.

Audiences can sense when a brand is being real, and that truth builds credibility far faster than flashy marketing ever could.

Curiosity fuels creative evolution, as Scott emphasized that asking better questions, not having all the answers, is what leads to truly impactful ideas.

Brands that spark emotion create lasting bonds, and when people feel something, they remember it, and they come back because of it.

Trust doesn’t come from what you say; it’s built from what you prove consistently.