Indie Bites

Bootstrapping Testimonial to $13k MRR after many failed products - Damon Chen, Testimonial

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Apr 19, 2022
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ANECDOTE

Building for Fun to Avoid Burnout

  • Damon built multiple side projects like IndyLog and Howdy while still employed to avoid burnout and keep his mind fresh.
  • He enjoyed building for fun since he had a stable paycheck and did not feel pressured to monetize early.
ADVICE

Validate by Real Paying Customers

  • Validate your product by actual paying customers, not just by feedback or interest in social media.
  • Charge early when launching to ensure real demand and reduce wasted development time.
INSIGHT

Pricing and Freemium Strategy

  • Using pricing experiments such as doubling monthly fees can accelerate revenue growth.
  • Combine free tiers with feature and quota limits to encourage paid upgrades without aggressive sales tactics.
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