How Do You Know a Story is Worthy of a Podcast Series?
Dec 22, 2020
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Discover the process of turning a short feature into a captivating nine-part podcast series exploring California City's history, deceptive practices of its developer, a man's heartbreaking story of being tricked into buying worthless land, and questionable practices in land sales and the role of the assessor's office.
A podcast series is worthy when there is a clear arc, compelling characters, and a gap between expectations and reality.
Trust your instincts and collect compelling stories to create a strong pitch for a podcast series.
Deep dives
California City: From Short Feature to Podcast Series
Emily Garren, a reporter at KPCC, initially covered the drought in California City, intending it to be a quirky one-off story. However, she discovered a city with empty plots, failed infrastructure, and a record-breaking lack of water conservation. Intrigued by the gap between expectations and reality, Emily decided to dive deeper into the history and present-day struggles of California City. She uncovered suspicions of a real estate scam and a company that continued to sell the dream of the city. Emily found characters and a clear arc that made her believe there was a podcast series to be made. After pitching the idea and creating a pilot episode, California City: The Dark Side of the American Dream was approved, with the series exploring the past and present of the city.
Emily's Intuition Leads to a Compelling Story
Emily's spidey sense, a gut feeling, told her there was something more to the California City story. Despite facing obstacles like uncertainty in pitching the idea, being within a specific reporting beat, and a lack of resources for podcast series at KPCC, Emily persisted. She collected compelling stories from people who had been affected by the real estate scam, and she noticed clues that she filed away, like the odd behavior of a company still selling the dream. Trusting her instincts and seeing potential for surprises and plot twists, Emily crafted a strong pitch for the podcast series.
The Evolution from Pilot Episode to Full Series
To secure the production of the podcast series, Emily first had to create a pilot episode or proof of concept. This half-hour long pilot introduced the story and characters, showing the evolution from the initial opening in the proof of concept to the refined opening in the finished series. The pilot demonstrated the narrative arc, the connections between the past and present, and the potential for compelling storytelling. With the pilot approved, Emily moved forward with reporting the full series, exploring the history, motivations, and impact of California City's ambitious but unrealized development.
I wish I had a nickel for every time someone says, "I think that story would make a great podcast series." In my head I usually think, "Nope. Wouldn't work." But why? How do you know you have a story worthy of a podcast series? Emily Guerin of Southern California’s KPCC has a few answers. She produced a five-and-a-half-minute feature and turned it into a 9-part series called "California City: The Dark Side of the American Dream."
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