In this episode, Fiona discusses the importance of repurposing content to save time and effort for small business owners who struggle to create new content regularly. Fiona shares examples of repurposing content and emphasizes the need to have a clear understanding of business-as-usual content and content pillars for effective repurposing. Tune in!

You'll Learn How To:

• The importance of repurposing content to save time and effort
• The misconception that followers remember all of our content and the value of repurposing similar content
• A personal example of repurposing old emails to create new content during a health crisis
• How to use business-as-usual content and content pillars to manage the volume of content needed for a business.

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