🧑‍🚀 “Ryan Reynolds did the Astronomer Ad” — His secret ad agency. Ty Haney’s Outdoor Voices boomerang. Huuuuge Trade Deal Week.

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Jul 29, 2025

Discover how Gwyneth Paltrow's Astronomer ad is shaking things up in marketing. Dive into Ryan Reynolds' secret ad agency and its game-changing approach called 'fastvertising.' Unpack the growing trade deal dynamics as Japan and Europe respond to U.S. negotiations. Explore the return of Ty Haney to Outdoor Voices and the brand's quest for renewal. Plus, enjoy quirky economic insights, including a surprising Bitcoin sale and innovative uses of tech in the automotive world.

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ANECDOTE

Ryan Reynolds' Secret Ad Agency

Ryan Reynolds owns a secretive ad agency called Maximum Effort, producing fast and culturally timely ads.
They made the viral Astronomer ad featuring Gwyneth Paltrow after a scandal involving the company's CEO.

INSIGHT

Fastvertising - New Marketing Concept

"Fastvertising" is a hybrid marketing form blending influencer speed with polished ad quality.
Reynolds' agency excels by swiftly delivering TV-ready ads, bypassing slow client reviews.

INSIGHT

Trade War Template Revealed

Trump’s trade deals show a template: weaker countries accept worse terms to avoid pain.
US tariffs on EU and Japan goods are 15%, but American exports to them mostly tariff-free.

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