Future of CRM: Know Thy Customer, Know Thy Profit

Some things never change. "The customer is always right", a slogan associated with Marshall Field's department store in the late 19th century, and attributed earlier to French hotelier César Ritz, holds true today. Consider this: You do everything right – deliver the right merchandise at the right price, right terms and guarantees, at the right time and place – yet some customers loudly declare they'll never buy from you again. Why? Perhaps a delivery person who doesn't work for your company, or anything else beyond your control, left a bad taste about your brand and spoiled what you thought was a perfect transaction. Want to avoid this 'last mile' mishap? It's all about CRM – Customer Relationship Management. Tune in to hear how the CRM system of the future will be smart, dynamic and personalized enough to help you score a better grade on your customer report card. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of CRM today and tomorrow.