#259: Konstantin Sonkin, i-BrainTech - Why Brain Training is the Next Frontier in Sports

Konstantin Sonkin is the CEO and co-founder of i-BrainTech, a company transforming how athletes train through the power of neurotechnology. With a background in neuroscience and years of research into brain-computer interfaces, Konstantin launched i-BrainTech to bring cognitive training into elite sports. The platform allows athletes to play video games using only their minds—strengthening focus, tactical decision-making, and mental resilience.At i-BrainTech, the mission goes beyond novelty—it’s about unlocking the brain as the next performance frontier. By partnering with top football clubs in LaLiga, Serie A, MLS, and the Premier League, the company has introduced brain training into professional locker rooms, proving its impact on precision, reaction speed, and recovery. This top-tier adoption has validated i-BrainTech as not just an R&D project, but as a critical tool for modern performance enhancement.Beyond sports, Konstantin’s journey highlights the challenges of building a neuroscience startup—from translating lab research into a scalable product, to navigating hardware, software, and clinical validation. i-BrainTech is now expanding into healthcare and education, opening doors for cognitive therapy, neurorehabilitation, and even mental skills training for youth athletes.With AI integration, improved accessibility, and new partnerships ahead, Konstantin and his team are proving that mental training will soon stand alongside physical training as a pillar of athletic development. And in the process, they’re redefining how the sports world thinks about the brain.Podcast Chapters:00:00 Introduction to i-BrainTech and Konstantin Sonkin02:18 How Brain-Computer Interfaces Work in Sports05:45 Partnerships with Elite Clubs in Europe and the U.S.09:10 Training Focus, Awareness, and Decision-Making12:27 Challenges of Bringing Neurotech to Market15:52 Expanding Beyond Sports: Healthcare and Education18:34 The Role of AI in Cognitive Training21:08 Future Vision: Making Brain Training MainstreamI

Konstantin Sonkin:

🏠Website: https://www.i-brain.tech/

💼LinkedIn: https://www.linkedin.com/in/konstantin-sonkin

Scott Garber: 🏠 Website: https://profluence.com/

💼 LinkedIn: https://www.linkedin.com/in/sgarber40/

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