Also available on YouTube: youtu.be/Pi20dFaHoVg

Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.

In this episode, Ben shares how he:

Sold out his first product run—twice
Built a loyal customer base by building in public
Used Shopify Sidekick to find superfans and boost conversions
Leveraged AI to do what agencies charge thousands for
Landed in retail by rallying his TikTok followers

Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.

Show Links:

Clubhouse Skin

Shopify

Shopify Magic
Getting started with Sidekick
Shopify Newsroom: AI helped these founders fast-track their way to first sale

Sponsors:

Zipify – Build high-converting sales funnels
Cleverific – Smart order editing for Shopify
Boost AI Search & Filter – Collection filtering + smart search

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