Product with Panash How to change a consumer category irreversibly | Mark Tsirekas (Zoe, Schibsted, Ebay)
#21: In this episode, Axel sits down with Mark Tsirekas - VP Product @ Zoe, a scientifically advanced nutrition program - and talk about what's involved in building a consumer product while irreversibly changing a category.
We dive into the challenges of setting up a product practice with empowered, autonomous teams. Mark also talks about how the team at Zoe has a singular approach to finding which problems they'll tackle and how they execute to deliver the best experience in addressing that problem.
Where to find Mark
- LinkedIn: https://www.linkedin.com/in/tsirekas/
- Website: https://mtsireud.com/
Where to find Axel
- LinkedIn: https://www.linkedin.com/in/axelsooriah/
About Panash
We provide training and coaching programs to help product professionals unlock their true potential and become high performers.
You can learn more about our programs here: https://www.panash.io/
Our blog contains articles and free resources on key topics for product managers and leaders.
Check it out here: https://collection.panash.io/
Referenced in this episode
- Models of Opportunity: How Entrepreneurs Design Firms to Achieve the Unexpected
- The Business Model Book by dam J. Bock & Gerard George
- Zero to One by Peter Thiel
- Hackers and Painters by Paul Graham
- Y Combinator Blog
- Meditations by Marcus Aurelius
- The Little Prince by Antoine de Saint-Exupéry
Show notes and highlights
(01:52) Mark's background
(04:32) What problem is Zoe solving
(06:30) How is Zoe doing things differently
(07:47) How the team at Zoe is organised to solve this problem
(11:52) What are the product frameworks at play
(14:17) The role of autonomy for the product team
(14:48) Fundamentals and principles driving the product team
(16:11) User outcomes first, business impact will follow
(17:58) How can the product work change a whole industry
(21:47) Building your product practice
(25:48) We're not doing MVPs!
(30:42) How are the teams enabled in bringing about change
(35:16) Mark's Treasure Chest
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Mentioned in this episode:
Elevate your product career
Do you feel stuck, not knowing how to tackle a problem? Are you looking for a solution to help your team members grow in their craft? Either way, check out www.panash.io Panash works with product leaders to bring expert insights and proven frameworks you can use to truly deliver impact in your role. Companies like Atlassian, Contentsquare and Mirakl ALL choose Panash to provide the right level of training and coaching to their product teams, so they can perform at their best. Whether you’re a product leader or an individual contributor: head to www.panash.io, book a seat to one of our many programs and raise your product game today. Check out https://www.panash.io.