This episode features an interview with Randy Frisch, Co-Founder and Chief Evangelist for Content Experience at Uberflip, a content experience platform & software that enables marketers to create digital experiences with content for every stage of the buyer journey. Randy has led the content experience movement, prompting marketers to think beyond content creation and focus on the overall destination, The Content Experience. In this episode, Randy shares his insights into why demand gen marketers are leading content curation, how personalization is being used to drive business and gain customer trust, and the power of marketing content to reflect what people care about.

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“What we need to be thinking more about in marketing is what do people actually care about? That’s the content we should create. That’s the content you should package.” - Randy Frisch, Co-Founder and Chief Evangelist for Content Experience, Uberflip

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Episode Timestamps:

*(03:12) - Randy’s Role at Uberflip

*(03:19) - Segment: Trust Tree

*(11:31) - Personalization and putting the right content in front of people

*(16:39) - Uberflips overall marketing strategy

*(20:39) - Organizing and updating assets for maximum value

*(25:26) - Gathering data and gaining customer trust

*(29:56) - Why demand gen marketers are content curators

*(31:48) - Segment: The Playbook

*(40:23) - Segment: Quick Hits

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Links

Minor Personalization for Major Results? With Randy Frisch, Chief Evangelist for Content Experience at Uberflip