The Rollup How REKT Drinks Sold 1 Million Cans Using A Brand Token with OSF
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Sep 10, 2025 Discover how a unique beverage brand launched from an NFT collection soared to nearly a million cans sold in just a year. The discussion dives into the revolutionary use of brand tokens as loyalty points that align consumer interests. Explore the pitfalls of traditional token strategies and why focusing on growth over buybacks is crucial. Learn about the essential traits for success in the crypto world, emphasizing community engagement and narrative strength to drive brand adoption in an evolving market.
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From Free NFT To Million-Cans
- Rekt started as a free NFT art side project and became a tight-knit community over years.
- That community enabled OSF to launch physical drinks and sell nearly one million cans in 12 months.
Tokens Represent Brand Goodwill
- Brand tokens capture intangible brand value similar to goodwill on a balance sheet.
- People buy tokens to express sentiment and belong, not always as cash-flow-based investments.
Align Token Holders And Equity Holders
- Put stakeholders on the same team by distributing equity carefully and compliantly.
- Plan entity structure and future token-equity mechanics early to prevent the token from being left behind.