The Hustle Daily Show How to build and scale a media business in 2025
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Jul 28, 2025 Hope King, a business journalist and founder of Macro Talk, shares her insights on building a successful media business. She discusses the importance of storytelling and audience engagement, especially on platforms like LinkedIn. King highlights the challenges of perfectionism and managing multiple roles while launching a media venture. She also emphasizes the need for innovation and product development in navigating today's competitive media landscape. Plus, she offers practical tips for aspiring entrepreneurs eager to carve their niche.
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Build On Your Personal Brand
- Start building your personal brand by understanding how others already perceive you.
- Reflect on your past work relationships and the roles you naturally fulfill to expand your brand naturally.
Create A Consistent Story
- A new media brand must have a clear and sensible story to make sense to the audience.
- Align your passion with audience needs to create meaningful, in-depth content that stands out.
Why Macro Talk Was Born
- Hope King launched Macro Talk because she craved longer, deeper conversations with guests.
- Her experience on a live TV with time constraints inspired a desire for extended interviews.