Cortney Harding, a global thought leader in emerging technology, provides insights into the transformative world of the metaverse. She discusses its potential to foster inclusive communities and its role in shaping the future of work. Cortney shares her experiences as the Founder and CEO of Friends with Holograms, pioneering innovative VR/AR experiences for leading brands. The podcast also delves into the negative consequences of an achievement mindset and the potential impact of VR on society, including dating, socialization, and education.
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Quick takeaways
Immersive storytelling in the metaverse transforms media consumption by providing personalized experiences and targeted content.
Virtual reality revolutionizes education and training by increasing engagement, leveling the playing field, and creating collaborative virtual classrooms.
The metaverse empowers the future of work by enabling seamless collaboration, fostering creativity, and promoting flexibility and inclusivity.
Deep dives
The potential of immersive storytelling in the metaverse
Immersive storytelling in the metaverse presents a new way to consume media, moving beyond the traditional flat screens. With advancements in technology and devices like the Apple Vision Pro, the possibilities are expanding. Customized overlays can create a personalized experience, where users can explore a world with blank canvases and targeted content. While the adoption of virtual reality may take time, it offers a huge shift in storytelling and media consumption.
The impact of VR in education and training
Virtual reality has the potential to revolutionize education and training. VR experiences can increase engagement and learning outcomes by providing a focused and immersive environment. Platforms like Spatial offer a collaborative space for students and teachers, making virtual classrooms a compelling alternative. VR can also address issues of equity by providing equal access to experiences such as virtual labs or simulations, leveling the playing field for students.
The future of work in the metaverse
The metaverse offers new possibilities for the future of work. Virtual workspaces like Spatial enable distributed teams to collaborate seamlessly, removing the limitations of physical location. Virtual environments can foster creativity, facilitate serendipitous interactions, and break down barriers. By leveraging metaverse technologies, the work culture can evolve, providing more flexibility and inclusivity.
The potential of VR in creativity and media consumption
Virtual reality opens up new horizons for creativity and media consumption. From immersive experiences to 360-degree videos, VR offers a deeper level of engagement. Users can explore virtual spaces, interact with customized content, and even design their own virtual worlds. The future of media could involve a shift to 360-degree immersive storytelling, creating a multidimensional and personalized media landscape.
Starting your journey into the metaverse and VR
To begin exploring the metaverse and VR, start by acquiring a headset like Oculus Quest or exploring platforms like Spatial. These technologies offer opportunities to connect with others, build communities, and create virtual experiences. Dive into the possibilities of VR by experimenting with 360-degree cameras, learning Unity for content creation, and joining communities focused on VR development. The barrier to entry is becoming more accessible, and now is the time to start exploring the metaverse.
In the latest episode of The Unmistakable Creative Podcast, we are joined by the visionary Cortney Harding. As a global thought leader, published author, and a leading authority on emerging technology, Cortney offers a deep dive into the transformative world of the metaverse.
The metaverse, often hailed as the new frontier for businesses, is rife with both challenges and opportunities. Cortney, with her vast experience and expertise, demystifies this virtual landscape, shedding light on its potential to foster better and more inclusive communities. As the Founder and CEO of Friends with Holograms, she has pioneered innovative VR/AR experiences for giants like Walmart, Verizon, and Coca-Cola, pushing the boundaries of what's possible in virtual interactivity.
In our conversation, Cortney shares her insights on the pivotal role of the metaverse in shaping the future of work. Drawing from her unique experiences, Cortney provides listeners with a roadmap to navigate the metaverse effectively.