472. Year in Review: LinkedIn's version of Wrapped
Dec 20, 2025
This week, the discussion kicks off with LinkedIn's Year in Review, likened to Spotify Wrapped. Experts delve into the effectiveness of CTAs in headlines, advocating for concise and clear wording. Critiques of LinkedIn's achievement templates arise, with suggestions to utilize profile sections for verifiable accomplishments. John shares his personal stats and questions the accuracy of yearly metrics. The review is deemed a fun yet limited tool for meaningful insights while emphasizing the importance of backing up data for deeper analysis.
15:18
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
volunteer_activism ADVICE
Headline: Keep It Clear And Stable
Write your LinkedIn headline using an interesting, informative, and intriguing structure.
Use a short CTA only if it fits naturally and keep headline changes to monthly at most.
volunteer_activism ADVICE
Show Evidence In Profile Sections
Add achievements to profile sections like Licenses, Projects, Courses or Honors to attach evidence.
Then make a normal (non-template) post linking to that profile section to highlight the achievement.
insights INSIGHT
Templates Encourage Unverified Claims
LinkedIn templates often lack verification and invite exaggerated claims.
Use profile links or third-party verified codes where available to improve trust.
Get the Snipd Podcast app to discover more snips from this episode
What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.
Postbag
Should a CTA be included in the headline?
Caryn Yuen
If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm.
How to share achievements
Famey Lockwood
LinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don’t understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn’t always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There’s too much room for errors.
Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post:
Licenses & certifications
Projects
Courses
Publications
Honors & awards
My LinkedIn Year in Review
Joined in 2008 (but I wasn't active until 2017)
Active for 344 days (most of us got the same)
Top 5% (again, most of us got the same)
Peak times 10am–7pm (yawn)
1 certificate
634 new connections
1382 connections "on the move"
10K+ profile views
1708 searches completed
Most used Premium feature: InMail (no way)
192 posts (public posts only – I've done way more private posts)
9173 reactions
7076 comments
3796 new followers
3300 comments on others' posts
1025 reactions on others' posts (must be more!)
18 reposts
Support was my most used reaction after likes
I was a "Catalyst" (I've heard of a couple of people with "Amplifier")
Informed: the podcast for LinkedIn® users