Experts InSight Harnessing the Power of Social Media for the Ophthalmologist
Mar 21, 2024
Dr. Rupa Wong, a pediatric ophthalmologist and co-owner of Honolulu Eye Clinic, teams up with Dr. Dagny Zhu, a cataract specialist and medical director at Envision Eye Centers. Together, they dive into the strategic use of social media in ophthalmology. They discuss how platforms like Instagram and TikTok can attract patients and enhance professional networks. The duo highlights the importance of building a personal brand distinct from their clinic's identity and offers insights on navigating paid advertising while maintaining medical integrity.
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Target Your Audience Strategically
- Choose social media platforms based on your target patient demographic.
- Focus on a few platforms where your ideal patients are most active for better results.
Leverage LinkedIn for Networking
- Use LinkedIn and Twitter (X) for professional networking and development.
- These platforms connect you with colleagues and industry, leading to mentorship and consulting opportunities.
Followers Become Patients Over Time
- Patients have followed Dagny Zhu's personal brand for years before choosing her for surgery.
- Building a personal connection online made their decision to choose her an easy one.