Become an IDOL: Instructional Design and Online Learning

Storytelling for Instructional Design with Theresa Francomacaro | 82

Jun 16, 2023
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ANECDOTE

Origin Story

  • Theresa Francomacaro's storytelling journey began with a puppet show narration at age six.
  • Her teacher chose her due to her vocal projection, foreshadowing a future in performance and storytelling.
INSIGHT

Storytelling and Neuroscience

  • Connect storytelling with neuroscience by activating neurochemicals through stories.
  • The brain ignores boring things, so use stories to engage learners and drive behavior change.
ADVICE

Activate the FLEA

  • Activate the "FLEA" neurochemicals (fear, love, longing, empathy, action) in your stories.
  • Consider your learner's current state and use stories to evoke specific emotional responses.
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