The Beat Live at HLTH: The Heart of Pharma: Building Connections for Effective Marketing —Featuring Craig Douglass
Dec 15, 2023
09:37
About Craig Douglass:
Craig Douglass is the Chief Growth Officer at Digitas Health, a leading global agency specializing in connected health. With over 25 years in the field, he's developed expertise in crafting impactful campaigns and content that improve health results in various areas like cancer, respiratory issues, diabetes, vaccines, immunology, infectious disease, and mental health. His commitment to blending creativity, media, and technology has placed him at the forefront of the healthcare communications industry's digital transformation. Working at Digitas Health, the pioneering connected health agency, Douglass helps health brands navigate the complexities of an ever-changing media landscape.
Things You’ll Learn:
- Marketing plays a crucial role in improving health outcomes.
- Better engagement in healthcare leads to improved results for individuals.
- The ever-changing landscape demands responsiveness over speed and adaptation to new circumstances.
- The heart of pharmaceutical marketing lies in the connection between physicians and patients.
- Rather than seeking an omnichannel agency, prioritize finding one that can effectively build your brand and drive results across multiple channels.
- Simplicity is essential, and distinguishing the signal from the noise is crucial to effective marketing.
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