The Testing Psychologist Podcast 519. “Organic” Marketing in the Age of AI w/ Jennifer Christensen
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In this episode, I sit down with Jennifer Christensen, founder of Beacon Media + Marketing, to unpack how mental health practice owners can use AI tools to level up their marketing without losing their human touch. We talk about Jennifer’s journey as an early AI adopter, her “dark night of the soul” reckoning with the ethics of AI, and how small practices can harness everything from ChatGPT to generative engine optimization (GEO) without getting overwhelmed. We explore the best DIY uses for AI marketing, when to call in the pros, and why thoughtful, high-quality content will always stand out — even as the internet floods with “AI slop.”
Here are a few topics that we touch on:
- Jennifer’s personal connection to mental health and how it shaped her marketing career
- The difference between inbound and outbound marketing for private practices
- How AI is transforming marketing tasks: from brainstorming to GEO (Generative Engine Optimization)
- Practical, DIY ways practice owners can use AI to improve content and strategy
- When to consider upgrading to advanced tools like ChatGPT Team ($200 version)
- How to think critically about using AI responsibly in your practice’s marketing
- The potential risks of AI-generated content saturation online
- The importance of maintaining human connection and taste in an AI-driven world
- Beacon’s approach to using AI without replacing people
- Encouragement for practice owners to keep their work “organic” and relationship-driven
Cool Things Mentioned
- The Testing Psychologist mastermind groups and business consulting
- Reverb report-writing software
- Beacon Media + Marketing: https://www.beaconmm.com
- Connect with Jennifer on LinkedIn (book a free 15-minute call): https://www.linkedin.com/in/jenniferchristensenak/
- ChatGPT Team (Enterprise/Pro version): https://openai.com/
- Scribe (for SOP and process documentation): https://scribehow.com/
- Perplexity (for deep research with sources): https://www.perplexity.ai/
- Writer (HIPAA-compliant AI writing tool): https://writer.com/
- Caption AI (video editing & short-form content generation): https://www.caption.ai/
- ICON (AI ad & video creation tool): https://www.iconiq.ai/
Featured Resources
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About Jennifer Christensen
A self-described city girl who found her calling in Alaska, she transformed early entrepreneurial failure into multiple successful ventures driven by faith-based principles. After a spectacular business collapse in her twenties taught her the importance of ethical leadership, she co-founded Beacon Media + Marketing in Anchorage with her business partner. Over 13 years, she has grown Beacon into a three-time Inc. 5000 digital agency serving clients nationwide, focusing on helping small businesses and healthcare brands achieve sustainable growth through purpose-driven marketing and emerging technology.
Get in Touch & Resources:
About Dr. Jeremy Sharp
I’m a licensed psychologist and Clinical Director at the Colorado Center for Assessment & Counseling, a private practice that I founded in 2009 and have grown to over 20 clinicians. I earned my undergraduate degree in Experimental Psychology from the University of South Carolina before getting my Master’s and PhD in Counseling Psychology from Colorado State University. These days, I specialize in psychological and neuropsychological evaluation with kids and adolescents.
As the host of the Testing Psychologist Podcast, I provide private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices. I live in Fort Collins, Colorado with my wife (also a therapist) and two young kids.
Ready to grow your testing services? Click below to schedule a complimentary 30-minute pre-consulting call!