202. Is Value-Based Pricing the Solution to Legal Billing Woes?

In this podcast episode, host Gary interviews Shaun Jardine, a UK lawyer and value-based pricing expert. Shaun discusses his dissatisfaction with the billable hour system and advocates for value-based pricing, which aligns legal fees with the value provided to clients. He shares his experiences and insights on implementing this model, including offering clients pricing options and ensuring price certainty. Shaun also addresses challenges such as resistance within law firms and the need for cultural change. Additionally, the impact of AI on legal services and traditional billing is explored. Shaun promotes his book on value-based pricing as a guide for lawyers interested in this approach. Shaun is unashamedly and unapologetically a disruptor.

As a lawyer and former law firm CEO of a top 250 UK law firm which employed over 240 people , he has a unique insight into what makes law firms tick.

Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.

Shaun has recently finished writing his first book  ‘Ditch The Billable Hour’ !  which was published in January 2024.

And yes….he has addressed legal conferences dressed as a penguin………

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