The Jesea Lee Show #9 - Matt Bevan
Jun 30, 2023
Matt Bevan, a talented content creator known for his engaging takes on heavy music, dives into the metal genre that gives him the most grief from fans. He shares his creative process, revealing the triumphs and pitfalls of content creation on platforms like TikTok and Instagram. The conversation touches on the challenges of engaging niche audiences, the complexities of music copyright, and personal growth through fitness. They also humorously navigate online criticism and reflect on the ever-evolving nature of musical genres.
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Creative Process Insights
- Matt Bevan creates content by pacing and muttering punchlines to himself before fitting ideas around them.
- Sometimes he starts with a song and builds the video to match its mood and lyrics.
Starting TikTok as Experiment
- Matt began TikTok as a social experiment to see how easy it was to gain followers.
- Metal content took off for him after several months, aligning with his interests and gaining traction.
Invest Time in Quality Content
- If simple content doesn't work for you, put in extra effort and learn advanced editing skills.
- Don't make excuses; invest time and creativity to make your content stand out.