The Prof G Pod with Scott Galloway Office Hours: Why Don’t Companies Advertise on Explicit Sites? How to Negotiate Stock Options with an Employer, and How Scott Built a Public Speaking Career
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Jan 3, 2024 Exploring the advertising landscape, Scott discusses why major brands shy away from explicit content and the opportunities they miss. He provides insightful strategies for negotiating stock options with employers, emphasizing the importance of industry knowledge. Additionally, Scott shares his personal journey into public speaking, highlighting how a strong narrative and previous experience can propel one’s career in this field. His practical advice aims to inspire listeners to leverage unique skills into successful careers.
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Advertising and Reputational Risk
- Advertisers avoid controversial content due to reputational risk, exemplified by X's ad exodus after Elon Musk's acquisition.
- Despite potential ROI increases on smaller platforms, data-driven advertisers still favor established giants like Meta, Alphabet, Amazon, and TikTok.
Negotiating Stock Options
- When evaluating stock options, consider them as part of your total compensation, factoring in the exercise price and vesting schedule.
- Negotiate for more equity, especially early in your career, as it's a powerful wealth-building tool.
Public Speaking Career
- Scott Galloway shares his speaking fees, ranging from $50,000 for virtual presentations to $250,000 for international events.
- He emphasizes that speaking success often follows established expertise or a successful book, making it a 'don't call us, we'll call you' industry.