Transform Owning Your Femininity in Business with Hyla of 437
Aug 7, 2024
In this engaging conversation, Hyla, the founder of the female-led brand 437, shares her entrepreneurial journey from swimwear to activewear. She discusses the challenges of launching a business and the importance of persistence. Hyla reveals her insights on creating a vibrant company culture by balancing feminine and masculine energies, and the significance of employee well-being. Listeners will also learn valuable strategies for standing out in a competitive market and redefining success beyond traditional metrics.
AI Snips
Chapters
Transcript
Episode notes
437's Humble Beginnings
- Hyla and Adrienne, best friends from business school, launched 437 swimwear during their senior year.
- Initially, they saw slow growth, only two orders on launch day, one from a friend.
Importance of Relationships and Feedback
- Be kind and build genuine relationships, as people remember kindness.
- Seek honest feedback from industry experts and mentors to improve your product.
Tammy Hembrow's Impact
- Hyla met influencer Tammy Hembrow and gifted her a 437 swimsuit.
- Hembrow's post wearing the suit boosted brand visibility and opened doors for collaborations.