Less Chatter, More Matter: The Communications Podcast #122 5 ways to shake up your change communications
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Jun 11, 2025 This discussion delves into refreshing change communication strategies amidst information overload. Discover why traditional methods often miss the mark and how using role avatars can personalize messages. The power of storytelling is emphasized, along with practical tips like employing metaphors and visuals to simplify complex ideas. Highlighting success stories boosts engagement, while choosing relatable messengers over rank can make a big difference. Tune in for actionable insights to enhance connection and clarity!
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Traditional Cascades Often Fail
- Traditional cascades and intranet posts often fail: leader cascades only reach about 30% to the front line.
- Virtual town halls and intranets compete with many distractions, reducing impact.
Attention Is Competitive Not Shrinking
- Attention isn't shorter, it's fought over by more channels and voices in an attention economy.
- People now expect shorter, snappier, and more interesting messages influenced by social media.
Use Role Avatars To Explain Change
- Create relatable avatars that show a 'day in the life' for impacted roles to explain what the change means in practice.
- Keep avatars high level, show challenges and diversity so people can see themselves and learn quickly.
