Ep 10: Brand Awareness 3.0: Building Trust & Authority in the Age of AI

How do you build B2B brand awareness when traditional SEO and content marketing aren’t performing like they used to? We explore the shift to the new top-of-funnel for industrial marketers, where community-building, collaborative content, and audience intelligence are rising in relevance. We’ll also discuss the effects of AI on search and actionable strategies to build brand awareness in 2025.

Episode Highlights:

• The rise of Brand Awareness 3.0 [2:13]
• Impact of AI on brand visibility [6:47]
• Changing buyer demographics [7:01]
• Signs you’re lacking brand awareness [7:47]
• Brand Awareness 3.0 tactics [10:56]
• The role and importance of community-building [23:30]
• Why you need collaborative content [12:31]
• Measuring success without traditional metrics [17:15]
• Top 3 recommendations for building brand awareness in 2025 [21:24]

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/

Facebook: facebook.com/weidertgroup

X: x.com/WeidertGroup

YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/

Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/

Mentions & H/Ts:

Steve Patti: https://www.linkedin.com/in/stevepatti/

SparkToro audience intelligence: https://sparktoro.com/

Peter Caputa of Databox: https://www.linkedin.com/in/pc4media/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.