"LinkedIn is way too slow, too reactive and not pro-active enough ."
That's a blunt assessment from Charlie Whyman, a LinkedIn trainer and "marketing momentum builder".
In this episode, Charlie and I explore some of the ways that LinkedIn evolved in 2020 and what she expects will happen in 2021. This includes:
- Analytics for personal accounts; probably not going to happen.
- More use of Stories as conferences and events come back to life.
- Improve content discovery tools through the use of tags.
- Better corporate pages
Charlie also offers insight into automation tools (they're evil) and how marketers are ruining LinkedIn by using these tools to drive leads and Website traffic.
Marketing Spark (The B2B SaaS Marketing Podcast)