Strategy Candy: Strategy | OKR | Product Management

How Atlassian uses OKR to Keep 15,000 People Aligned with Amber Morey-Wu

5 snips
Oct 24, 2025
Amber Morey-Wu, Principal Program Manager at Atlassian, shares insights on aligning strategy within a company of 15,000. She discusses the innovative rolling-four planning approach that keeps teams agile and adaptable. Creating a strong focus on change-the-business metrics over run-the-business metrics is key. You’ll learn about executive engagement rituals and how context enhances buy-in. Amber's techniques emphasize inspiring ambition through OKRs while navigating challenges in fostering a culture of impact.
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INSIGHT

Rolling Four Planning Rhythm

  • Atlassian runs a “rolling four” planning cadence: every quarter they review results and plan the next four quarters.
  • This keeps strategy flexible and avoids the set-and-forget annual plan.
INSIGHT

Limited Company OKRs Preserve Focus

  • Atlassian uses L1–L4 levels so some objectives ladder up but not everything must.
  • Keeping company-level OKRs limited preserves focus rather than trying to cover every team activity.
ADVICE

Keep OKRs For Change-The-Business

  • Separate run-the-business metrics from OKRs and track them in monthly business reviews.
  • Use OKRs for change-the-business initiatives that drive future impact, not daily health metrics.
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