AB InBev Chief Legal & Corporate Affairs Officer and Company Secretary John Blood and Georgetown University McDonough School of Business Professor Bill Novelli discuss the journey in developing InBev’s ten-year Global Smart Drinking Goals initiative, how this partnership came to fruition and the steps AB InBev is taking to reduce the harmful uses of alcohol. In response to the World Health Organization’s call to action on confronting harmful alcohol use, AB InBev knew that they had to make a change. Partnering with the Business for Impact program at Georgetown University’s McDonough School of Business, John and Bill talk about how the company has been successful in bringing together the public health community and corporate officials, how AB InBev is looking into additional ways to execute their social norms marketing, and the importance of making sure these results are sustainable in the long run. Tune in to hear how the company is shifting social norms and consumer behaviors when it comes to alcohol and learn more at ab-inbev.com.
Production Credits: Aaron Kwittken, Dara Cothran, Julie Strickland, Nina Valdes, Maria Bayas, Michael Grubbs, and Mathew Passy
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