Ready to bond with your prospects like never before? Jill Rowley spent 20 years in B2B SaaS with stints at Salesforce, Eloqua, and Marketo and is passionate about “knowing thy customer”. Widely-known as customer-centricity, this concept has the power to move the needle forward on mission-critical business metrics. Listen to the episode to learn the power of meeting your buyer where they are.

Key Takeaways:

05:19 - What a customer-focused organization looks like

14:41 - How being customer minded can give you an advantage

17:36 - Data Breakout: Providing relevant content and insights

18:56 - Social selling vs social networks

22:30 - Advice to sales leaders who want them and their team to be customer-focused

30:09 - Micro-action: How are you and your reps using social networks?

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Jill Rowley: https://www.linkedin.com/in/jillrowley/

How customer-centricity boosts sales