Canadian Road Champ Guillaume Boivin and Marginal Gains

If you saw Paris Roubaix this year, there’s a good chance you saw our guest — Candadian Road Champ Guillaume Boivin — in action. And thanks to the laws of supply and demand (Guillaume needed a chain, and Hottie had a Silca Hot-Waxed Chain available), we were able to nab this interview with this road star about how "G" (as his Istrael StartUp Nation teammates call him) started biking, his fixation on bike tech, and his very intense day at Paris Roubaix.