Hidden Layers: Exploring the People and Technology Behind AI cover image

Hidden Layers: Exploring the People and Technology Behind AI

Episode 13: Why AI is to Marketers as Calculators are to Mathematicians

Mar 20, 2024
20:39

In episode 13, join Ron Green as he explores the intersection of artificial intelligence and marketing with Jasper’s Al Biedrzycki, an expert with over 15 years of experience in scaling up organizations.

In this episode:

-Explore how generative AI is transforming marketing strategies and budgets, while navigating the crucial ethical considerations in balancing human creativity with automation.

-Discover how Jasper serves as an AI co-pilot for enterprise marketing teams, focusing on empowering marketers to scale their efforts efficiently.

-Uncover the dominant use cases of Jasper's generative AI tool, from orchestrating campaigns to ensuring brand consistency through tailored content generation.

-Delve into the delicate balance between human creativity and AI automation, as Al shares insights on the necessity of human oversight and editing in content creation.

-Explore how Jasper ensures responsible AI usage through thought leadership, technology, and governance measures, ensuring transparency and accountability.

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