360: How to Make Money on YouTube in 2024 (6 Ways for Small Channels)
Nov 7, 2024
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Logan Lorton, Community Care Director at Think Media, shares insights into YouTube monetization for small channels. He emphasizes affiliate marketing as a key strategy, discussing how to select profitable video topics and leverage trending products. Logan reflects on his personal journey through challenges, highlighting the importance of persistence and community. The conversation also touches on the emotional aspects of creating content, offering support strategies for those feeling isolated in their YouTube endeavors.
Small YouTube channels can generate income through affiliate marketing even without being part of the YouTube Partner Program.
Creators should focus on promoting high-demand products within their niches to drive traffic and earn commissions effectively.
Building a supportive community is essential for new creators to navigate challenges and sustain motivation in the entrepreneurial journey.
Deep dives
The Potential of Earning with Small YouTube Channels
Earning income with a small YouTube channel is entirely possible, even without being monetized through the YouTube Partner Program. Many creators fear that significant view counts are required to generate revenue, but there are alternative methods to start making money, such as affiliate marketing. This approach involves promoting products that creators are already familiar with and can personally endorse, allowing them to earn commissions on sales generated through their unique links. Sean Cannell emphasizes that through strategic planning and identifying relevant products, even those with smaller audiences can find financial success on YouTube.
Leveraging Affiliate Marketing as a Revenue Stream
Affiliate marketing emerges as a key strategy for creators to monetize their channels, especially for those who have not yet reached YouTube's monetization thresholds. By selecting high-demand products within their niches and creating engaging video content that reviews or discusses these items, creators can drive traffic and interest. For example, Sean shared a personal success story about promoting Christmas laser lights, which yielded significant income from Amazon affiliate links due to thorough keyword research and trend identification. This serves as an encouragement for new YouTubers to tap into their personal interests and the objects they use daily as potential content and income sources.
Importance of Trust and Support in Creation Journey
The entrepreneurial journey in content creation can often be isolating, particularly for those without established support systems. Sean shares insights on the importance of having a supportive partner, highlighting how his wife played a crucial role during the initial grind of YouTube. Their shared faith and trust not only solidified their relationship but also bolstered their commitment to growing their business together. New creators who may lack a supportive partner should actively seek out community connections and build networks to find the encouragement needed while navigating their own unique paths.
Exploring affiliate marketing options beyond Amazon opens new avenues for creators to earn significant commissions by finding specialized products that align with their content. Sean discusses the story of a creator who identified a unique affiliate program for raised garden beds, which offered higher commissions and catered specifically to her gardening niche. By creating content around these products, she successfully generated thousands of dollars in affiliate income from just a few well-placed videos. This exemplifies how niche markets can yield fruitful partnerships and suggests that creators should seek out lesser-known affiliate programs that may offer more attractive commissions.
Adapting to Market Changes and Viewer Trends
Creatives in the YouTube space must continuously adapt to evolving market conditions and viewer preferences to maintain revenue streams. Sean notes that fluctuations in ad revenue can occur due to various external factors, including seasonal trends and consumer behavior shifts. By embracing adaptability and continually refining their content through feedback and analytics, creators can remain relevant in the ever-changing landscape. This mindset ensures long-term success, as resilience and innovation are key traits that differentiate thriving channels from those that become stagnant.
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