In the Know

Nadine Sarwat: The Future of US Whiskey

10 snips
Nov 26, 2024
Nadine Sarwat, Bernstein’s Americas Alcoholic Beverages & Cannabis Analyst, dives into the intriguing landscape of U.S. whiskey. She offers a fascinating whiskey 101 that highlights its booming popularity and flavor innovations. The conversation shifts to the potential concerns of a whiskey glut, exploring inventory challenges and market dynamics post-COVID. Sarwat also touches on the cyclical trends of flavored whiskey, emphasizing brand integrity and the lessons learned from past beverage trends. A must-listen for spirits enthusiasts!
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INSIGHT

Whiskey 101

  • US whiskey production involves fermenting a mash bill (corn, rye, barley, wheat).
  • It's then distilled, aged in new charred oak barrels, and bottled after blending.
INSIGHT

Bourbon Basics

  • Bourbon, a type of US whiskey, must be produced in the US from at least 51% corn.
  • Aging occurs in new, charred oak barrels for a minimum of two years.
INSIGHT

Whiskey's Growth

  • US whiskey's popularity is rising, driven by shifting consumer preferences (women, men's diverse tastes, health).
  • It also enjoys significant international growth, representing 35% of total volumes.
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