

Data Shows That Small Investors Are Making Up Huge Portions of Some Markets
8 snips Sep 26, 2025
Small investors are making waves in the housing market, capturing nearly a third of it while institutional buyers pull back. Discover how nimble landlords with fewer than 100 properties are thriving amidst rising borrowing costs. With a shift towards build-to-rent strategies and cash offers gaining leverage, the podcast explores regional trends and highlights markets where investor activity is booming. Tune in to learn about the practical models that enable small investors to seize these unique opportunities.
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Small Landlords Dominating Market Share
- Small landlords now account for about 25% of the US housing market while large institutional buyers only hold about 5%.
- This shows a major market shift away from Wall Street toward mom-and-pop investors.
Why Institutions Are Pulling Back
- Institutional investors have pulled back due to high borrowing costs and regulatory scrutiny, reducing their home purchases significantly.
- Big firms are shifting capital into build-to-rent projects where they can control supply and cashflow.
Act Fast With Cash In Secondary Markets
- Move quickly and use cash to secure discounted deals in secondary or tertiary markets where competition is low.
- Target overlooked properties and renovate to increase rents and resale value.