AppStories

The Missing Middle

7 snips
Mar 2, 2025
The speakers delve into the growing disconnect between consumer and enterprise apps, questioning the absence of tools for prosumers and small businesses. They reflect on the evolution of communication platforms, from Adium to Discord, and discuss the challenges of integrating multiple services. A critical look at Apple's shortcomings reveals a lack of mid-tier productivity tools. The potential for AI integration in Apple’s offerings is explored, highlighting the need for a smoother ecosystem that caters to the specific demands of small teams.
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INSIGHT

Missing Middle

  • Consumer software isn't designed for team collaboration or communication.
  • The jump from consumer to enterprise pricing is prohibitive for small teams.
ANECDOTE

MacStories' Communication App Journey

  • Federico Viticci recounts MacStories' evolution through different communication apps, from Adium to Discord.
  • This highlights the challenge of finding suitable team communication tools for growing businesses.
INSIGHT

Apple's Team Shortcomings

  • Apple services are great for personal use but fall short in team settings.
  • Small teams need more features than personal apps but not the complexity of enterprise tools.
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