I've been part of several cults myself – religious, political, and even business ones! So I know the dynamics, and I'm susceptible to falling into those patterns myself.
That's why I'm so passionate about finding a *healthier* way to build an audience.
I don't want to be a "guru" telling people what to do. I want to empower them to find their own answers.
It's about encouraging self-reflection, speaking to their deep desires, and helping them relieve themselves of unnecessary burdens.
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Business Tao with George Kao