Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2OlxqcK

Keith’s LinkedIn: http://bit.ly/2GTSjYx

Sydney’s LinkedIn: http://bit.ly/34orNjR

Nick’s LinkedIn: http://bit.ly/2OoYU1m

3 Key Takeaways:

- It’s easy to use similar marketing talk as your competitor. It’s harder to go a different path and standout.

- Brand consistency is really understanding what your brand stands for and investing heavily in that.

- Implementing your customer’s voice and promoting their problems and how they were solved is very valuable.

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