Digital Advertising Profits Entice State Tax Collectors

Pandemic-related budget fears have prompted states to search for new sources of tax revenue. Lawmakers across the country are beginning to look toward social media as a mother lode of untapped corporate tax revenue.

Social media tech giants, of course, aren't a fan of that approach. Maryland’s first-in-the-nation digital advertising tax has drawn legal challenges from Comcast Cable Communications, Verizon Media Inc., and other corporate heavyweights who argue the tax is unconstitutional.

On today's episode of our weekly podcast, Talking Tax, Bloomberg Tax's Michael Bologna hosts a pros-and-cons discussion on state digital advertising taxes. Peter Enrich, a law professor at Northeastern University, and Pilar Mata, executive director of the Tax Executives Institute, debate whether states should try to tax Twitter, Facebook, and other media giants.