Lately I've heard a lot of people wondering if founders should be the people selling their product initially. There's some concern, especially in the software world, that if a founder is a technical founder, they may not be "born to sell". Garbage. Selling is about formulas and frameworks. I know engineers are great at those. It's just about knowing what to do. In particular I talk about:

The 3 key reasons why founders should sell when they launch
Why you may get into trouble early if you don't know what you're doing
How to ensure you have a proper, professional sales process

This was my first "solo" episode without a guest, but I hope it gives you value learning how the process should work.

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere:

119: Should Founders Sell Their Product Initially? - Solo Rant