Is the popular expression “fake it till you make it” a harmless meme or bad advice for those who follow it? Our guest Sabrina Horn sees it as problematic for society and business leaders, but does she ever think “faking it” has its place in business?
What’s the difference between a healthy stretching of the truth and outright fraud?
Are there benefits to promising more than you think you can deliver and then delivering on those promises?
How does such an accomplishment affect an individual’s confidence and a company’s growth?
In this episode, we ask her those questions and more.
GUEST BIO:
Sabrina Horn is the author of the recent bestseller Make It, Don’t Fake It: Leading with Authenticity for Real Business Success. The book is based on the lessons she learned during her highly successful 25-year career as the founder, CEO, and president of Horn Group, as well as an executive adviser. With a bachelor’s degree in American Studies from Hobart/William Smith Colleges, and a master’s in public relations from Boston University, she launched – at the age of 29 – the Horn Group, the well-known U.S. tech communications agency that was based in Silicon Valley. The firm counselled thousands of tech executives and their companies through brand transformation, global expansion, IPOs and acquisitions, and crises. Sabrina sold the business in 2015 to the global marketing agency Finn Partners. Today, this mother of two is CEO of HORN Strategy LLC, a consulting firm focused on helping entrepreneurs and CEOS navigate the early stages of their companies.
LINKS:
Sabrina's website
Sabrina's Book on Amazon: Make It, Don’t Fake It: Leading with Authenticity for Real Business Success
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