How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group

Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current Principal at RFP Advisory Group, which works with general counsel to manage legal spend and requests for proposals. He honed his expertise at K&L Gates, where he worked for over a decade in business development. Over his career, Matthew has operated on both the buying and selling side of legal services, giving him a unique perspective on RFP.

In this episode:

While law firms tend to be traditional, the legal landscape is changing. Alternative legal services and technology are just two examples of some recent significant shifts. One of the greatest changes, however, has been the rise of Requests for Proposals, or RFPs. 

RFP has quickly become a popular option for managing outside counsel spend. They’re an attractive option for many clients, but they are still relatively new, making them difficult to navigate on both sides. This has opened the door for advisory groups to come in and smooth out the process. One of these prominent consultancies is RFP Advisory Group, which have developed their expertise around best practices for RFPs. So how do you get the most out of the model?

Michelle Calcote King talks with Matthew Prinn, the Principal at RFP Advisory Group, about RFPs and how to use them the right way. They discuss the different trends happening right now, how to properly establish the value proposition and how alternative legal services affect RFPs. They also touch on the mistakes that law firms make early on and how to avoid them. Hear the rest by tuning into this episode of the Spill the Ink podcast.