B2B Marketing Exchange Turning Challenges Into Opportunities: The Power Of Innovation In Marketing
Aug 2, 2023
27:07
Innovation has always been a game-changer in the marketing world, constantly shaping and reshaping strategies to stay ahead of the curve. But what happens when things get a little weird in the economy? How do marketing leaders deal with the unexpected and find new opportunities in unusual circumstances?
During this episode of the #B2BMX podcast, we’re going back to Scottsdale to revisit a keynote session presented by Ali Haeri, SVP of Marketing at the Connected TV advertising platform company MNTN. Ali shared terrific insights into what the company believes innovation looks like in marketing during a weird economic moment and what it means for those at the top of the marketing game.
Tune in to learn:
- Why innovation beats technology in marketing, and the best marketing ideas are low-tech;
- How this innovation enables companies to “cut through the noise” in the marketplace;
- What it means to play the “long game” with your content;
- What channels benefit from these innovations, like TV and social media.
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