Surveillance Report
PayPal's New Ad Network Uses Your Data?!
Jun 2, 2024
PayPal's new ad network using user data, data breaches from companies like Ticketmaster and Santander, RIVO OTP update risks, facial recognition misidentifications, and promotion of support through Patreon and Liberapay
18:40
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Quick takeaways
- PayPal plans to use customer data for targeted ads, aiming to expand to non-endemic advertisers.
- Data breaches at companies like SaveRx and BBC highlight risks to data security and privacy.
Deep dives
PayPal's Data Usage for Ad Targeting
PayPal plans to leverage its customer data to create targeted ads for its Advanced Offers product, using AI to help merchants tailor discounts and promotions directed at PayPal users. They aim to expand beyond their own customer base to non-endemic advertisers, sharing data between PayPal and Venmo to personalize ads based on consumer behavior.
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