Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 940: Understanding CUSTOMER BEHAVIOR and smart marketing with data w/ Brian Carroll
Unlock the secrets of marketing brilliance with Brian Carroll, a marketing leader who transitioned from the finance world to become an expert in understanding customer behavior and psychology. Inspired by Carl Jung's concepts of personas and archetypes, Brian reveals how he pairs outstanding marketing with exceptional products, using fintech giants as prime examples. Discover why understanding your market and ideal customer is not just important, but essential for both startups and established companies.
Brian shares invaluable insights into voice of customer research, emphasizing how to overcome internal biases and effectively structure data. Learn how to align key performance indicators (KPIs) with business goals, whether you're looking to acquire new customers or upsell to existing ones. Brian's data-driven approach to marketing, combined with the transformative power of artificial intelligence tools like ChatGPT and Otter, will revolutionize how you analyze customer feedback and build accurate buyer personas.
Finally, hear Brian's compelling story of how his passion for meaningful work led him to start his own consulting business, specializing in niche markets like hedge funds and family offices. He stresses the importance of empathy in marketing and focusing on one's strengths to truly understand and address client needs. Brian's advice for aspiring entrepreneurs is to harness their passions and strengths to elevate their business from good to great. Don't miss out on these expert insights that promise to enhance your entrepreneurial journey.
ABOUT BRIAN
Brian Carroll is a seasoned marketing leader with two decades of experience spanning investment management, wealthtech, and B2B SaaS. From launching new products at growth-stage companies to building and leading a global marketing team at Nasdaq, Brian's diverse expertise has driven success at every level. These experiences inspired him to establish Gray Carroll Consulting, where he helps businesses overcome complex challenges and unlock their full potential. Brian lives in Atlanta with his wife, Carla, and daughter, London. He is a devoted family man, a golf enthusiast, and values the endless pursuit of learning.
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