Post Reports Can’t stop scrolling on Zillow? You’re not alone.
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Jun 25, 2025 In this discussion, Rachel Kurzius, a reporter for The Washington Post specializing in homes, uncovers the fascinating reasons behind our Zillow obsession. She reveals that many users are merely daydreaming rather than buying, pointing to the platform's massive influence on real estate culture. The episode also addresses legal challenges facing Zillow, including a monopoly lawsuit. Kurzius delves into the psychological allure of virtual house hunting and the contrasting experiences of browsing online versus visiting homes in person.
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Looking Up Luxury Homes Habit
- Rachel Kurzius shares anecdote about her habit of looking up houses she drives past, even very expensive ones she can't afford.
- This highlights how browsing high-end homes online is a common and relatable behavior, not unique to a few.
Listings Reveal Personal Details
- Home listings reveal a lot about a person, from income and preferences to taste and social cues.
- Sharing listings with others unconsciously discloses private information about one's life and choices.
Rich Detail in Listings
- Real estate listings provide comprehensive details like layout, sale history, environmental risks, taxes, and amenities.
- Photos, often staged, are key to browsing appeal, with absence of photos as a warning sign.