Mortgage Marketing Expert 185 Mortgage is a Relationship Business with David Lykken
In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.
The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.
David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending.
Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.
02:15 - Who is David Lykken
03:15 - Mortgage is a Relationship Business
06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It
11:15 - The Opportunity that David Sees Ahead
14:30 - Believing in this Industry Instead of Be Leaving This Industry
18:45 - Strategies for Security
22:50 - Understanding Your “Why”
26:30 - “I’m here to get you this mortgage and this home”
30:30 - Are We READY To Take Action
33:15 - People Have to Have Hope
34:00 - Play to Your Strengths
35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast
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